CARHARTT LOGROÑO STORE:

From our Carhartt store in Logroño we talk to you about one of the brands that has undergone the greatest change, Carhartt.
Why do we say that Carhartt has made a big change? Since Carhartt started as a brand that sold work clothes such as uniforms for especially railroad workers or laborers.

If you are a fan of urban and casual style, surely when you read the title a very clear image of what Carhartt represents for streetwear fashion has come to mind: utility garments with straight shapes that combine trends and ultra-resistant materials.

But why this commitment to functionality?

Carhartt was founded by Hamilton Carhartt in 1889 in Detroit, Michigan, to make work clothing for manual workers.

The company started with two sewing machines and five workers. Carhartt's first slogan was "Honest Value for an Honest Dollar." The company's initial expansion in the 1890s focused on railroad workers' need for strong, durable work clothing.

Over time, cultures such as hip-hop or urban tribes began to transform the original philosophy to turn it into a form of self-expression. The closets of celebrities or cult films like La Haine are clear examples that Carhartt's urban clothing has been able to reinvent itself without losing sight of the essence that elevated it to an icon in the sector focused on functional designs.

Over the years, Carhartt apparel developed trademark features intended to extend durability, including the use of heavy-duty threads, rivet reinforcement at stress points, and a variety of durable, high-tech materials. resistant to flames, abrasion and water, straight and wide shapes present in streetwear and ultra-resistant fabrics, such as its legendary canvas, which ensure the timelessness and durability of the pieces, hitting the target of the new millennial priorities to the time to buy clothes.

Beanies are their star product along with "kangaroos." The beanies are original from 1987 and exist in all imaginable colors and shapes for a price between 12 euros and 40, they are everywhere.

Carhartt WIP is Carhartt's second brand, which was developed in Europe by the Swiss Edwin Faeh, bringing it closer to the needs of skateboarders but without losing its patterns and quality standards. It had reestablished itself in the United States as a fashion brand coexisting with the original brand from 1889 that today specializes exclusively in clothing for workers and dresses mainly bricklayers and farmers.

This identification of the original brand with American blue-collars (the working class) has been used as a strategy by politicians such as Sarah Palin and Barack Obama, who wore Carhartt clothing during their campaigns in Alaska.

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If you have any questions, do not hesitate to visit our store at Calle Pérez Galdós, 1, Logroño, where we will answer all your questions. You can also find us at our website and on social networks.