New Balance

New Balance stands out as one of the most respected American brands and manufacturers of high-quality sports shoes and clothing since the early 20th century. Founded in Boston in 1906, the company originally called "The New Balance Arch Support Company" ventured into the production of arches and shoe accessories due to the improved portability of shoes: those accessories became so sought after that athletes began to order custom shoes for matches.
After more than 100 years it has become a benchmark in the world of sports and streetwear fashion. New Balance has created iconic models over the years combining functionality and fashion with the best technological performance that you can find in our e5store store.