The North Face

Founded in 1966 just meters from the sunny beaches of California by environmental entrepreneur Douglas Thompkins, The North Face was named after the coldest and most arduous mountainside, the most difficult to climb. In the late '80s , the bright colors and graphics of ski clothing spread through the streets, expressing the desire to capture the ideas of an entire generation.
The North Face presents its successful performance streetwear line with an outdoor style adapted to the city.